Wednesday, 18 June 2014 20:54

Ortofon with a dedicated Beatles-pickup.

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In conjunction with Apple Corps Ltd. and Universal Music's launch of Mono box with original Beatles LPs, launches Ortofon a SE version of 2M. 

 

 

This comes rather soon after Ortofon launched another Mono-PU - Quintet White last winter. Now there is thus a MM pickup in mono on the stairs.

Read the press release from Ortofon:

 

Ortofon develops tribute mono cartridge

 

Danish cartridge manufacturer Ortofon working closely with Universal Music Group designs new mono cartridge celebrating Apple Corps Ltd’s and Universal Music Group’s release of The Beatles Mono Box Set.

Thanks to a cooperative effort between Universal Music Group and Ortofon—a phono cartridge manufacturer in business for more than fifty years when the Beatles were still in the studio making records— Beatles fans can maximize their Beatles Mono Box Set listening experience with Ortofon's new 2M Mono Special Edition cartridge specifically created as a tribute to the new mono Beatles albums set.

Guy Hayden, VP at Universal Music Group: “Apple Corps Ltd and Universal Music Group have been paying great attention to the re-mastering of the original mono master tape to keep the original sound, as experienced by The Beatles back in the studio. Therefore, it was important to us to ensure that the first interaction with the vinyl, being the cartridge, provides the best possible replay. During our dialogue with Ortofon we realised the importance of using a mono cartridge for the full listening experience and we are pleased that they have decided to develop the 2M Mono Special Edition”.

Ortofon’s Leif Johannsen, CO Acoustics and Technology, explains the importance of a mono cartridge: “While a stereo cartridge can play mono records it can’t achieve the same signal precision between the two channels. A mono cartridge produces but one signal that is directed to both channels in the system. A mono cartridge playing a mono record produces a more forceful and stable image with a fuller, more impactful sound.”

Established in 1918, Ortofon has long been a world leader in the design and manufacturing of high-precision phonograph cartridges. The company’s extensive knowledge of vinyl sound reproduction and its high-technology manufacturing capabilities help it to produce a wide range of cartridges capable of extracting maximum musical information from both mono and stereo vinyl records.

Christen H. Nielsen, CEO of Ortofon: “Ortofon wishes to pay tribute to this important Apple Corps Ltd and Universal Music Group release. The Beatles have an important place in many music lovers’ hearts and Ortofon is honoured to work with Universal Music Group to ensure  high quality, modern replay from The Mono Box Set”.

The 2M Mono Special Edition will be available only from Ortofon’s web shop at www.ortofon-shop.com.

 

www.ortofon.com

Last modified on Wednesday, 18 June 2014 21:10
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